The Secrets of Successful Communication

4 communication principles every leader should follow


One of the most important aspects of leadership is the ability to effectively communicate with other people. There are certain principles you can follow while you are communicating that will allow you to quickly connect and build a rapport with those you are talking with. When you apply them into your conversations and presentations you will be successful at communicating.


Leaders should be authentic and genuine. Simply said, you should be your unique self and not attempt to be someone you are not. You must know your personality, strengths, weakness, temperaments, and emotions then take ownership of how you have been created. It’s about being real and letting those areas shine through when you communicate. Be intentional about being authentic. Tony Robbins said, “To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others.”


Whenever you communicate your words and actions should show that you care and value the other person(s). Your goal should be that after the conversation people walk away encouraged and motivated because of what you told them. It might be complementing their attire, recognizing one of their strengths or qualities, speaking kind and uplifting words to them or that you really listened to what they had to say and respected their ideas. When you consistently care about other people they will want to follow and be around you because of how you make them feel.


Empathy is a powerful tool a leader can use when communicating. Empathy is, “the psychological identification with or vicarious experiencing of the feelings, thoughts, or attitudes of another.” You should practice what psychologists refer to as mirroring. It’s the ability to recognize another’s emotions state and match your own emotions appropriately; while being sympathetic and companionate to how they are feeling. It has been said that, “Empathy is…Seeing with the eyes of another. Listening with the ears of another. And feeling with the heart of another.”


You should strive to be vulnerable about what you share. Vulnerability is about honestly communicating aspects of your life that might be hard or humbling for you to share. To openly share about your successes, wins, and the good times of your life as well as the failures, mistakes, and losses you have had. People will connect and relate to a leader who is vulnerable verses one who only shares the good or positive aspects of their life. The level of vulnerability will depend on who you are talking with and relationship you have with them. You should appropriately communicate your vulnerability to the people you are talking with. When you do you will successfully communicate.

Questions: How have you used these principles to become a successful communicator? What would you add to the list?

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9 thoughts on “The Secrets of Successful Communication

  1. I try to use empathy with others….I’ve found that if I can try to relate to them where they are (and not judge them or preach to them) that they respond better- they open up.

  2. Being genuine is good, but genuinely caring takes leadership to a whole other level.

    While I know you’ve stated this numerous times in other posts, I think the greatest form of communication is action; letting our actions communicate our principles, not just our words.