Social media is the new channel of communication. Instead of using our mouths to communicate more and more people are using their fingers. Wherever you look you can see people on their phones, tablets, or computers and a significant amount of the time they are on a social media platform. Social media stats show:
- Twitter has more than 190 million unique visitors a month and there are over 58 million Tweets every day (Reported from the popular site Statistic Brian as of 5/13).
- Facebook has 1.4 Billion users worldwide and it’s reported that half the people are actively using this social media platform (Reported from the popular site Statistic Brain as of 8/13).
- Instagram has over 90 million monthly uses (Reported from the popular site All Things as of 1/13).
- Youtube has more than 1 billion unique visitors a month (Reported from Youtube stats)
- LinkedIn has more than 184 million unique visitors a month (Reported from the popular site Digital Marketing Ramblings as of 12/13).
People around the world are using social media to communicate, connect, and build relationships. Leaders who want to maximize their influence and effectiveness must adapt social media into their communication and leadership strategy. This requires actively using social media platforms. When you do, it can help you:
Connect with your people-
Social media allows you to stay connected with your fans, employees, or the people who are most important to you. Being around people the majority of the time can be physically impractical. However, through a smart device you have the ability to read your people’s social media updates, reply to those updates, and instant message them. This provides you with the ability to communicate and stay close to your people. The key is to determine the people you want to stay connected with while avoiding the distractions of social media.
Connect with customers or clients-
Using social media can allow you to hear the wants, needs, or desires of your customers or clients. For example if a person’s status may say,
“One of my goals for 2014 is to be promoted into a management position” or “I want to write a book this year” or “My new year’s resolution is to lose weight.”
You would be able to see what your customers or clients are asking for and then create a product or service that fills the need. Be sure it’s something the majority of your people are asking for or about. It can also potentially provide you with the opportunity to offer an already existing product or service that would help them. The key is to be prompt with your response after you read the status update.
Find and establish new relationships-
The social media platforms provide a person with unlimited connecting potential. You can connect and communicate with potential clients or customers, people in your industry, or those who have similar passions or interests. Personally, I’ve connected and built relationships with hundreds of people through social media. Several of those people I’ve had the opportunity to have phone conversations and face-to-face meetings with. When you actively use social media you can find and establish new and valuable relationships.
Questions: Do you have a social media plan that allows you to communicate within the three areas I shared? How can a leader use social media to better communicate and lead?