It’s guest post Monday! This post is written by Joel Fortner who specializes in teaching entrepreneurs to be better marketers and blogs at Get Serve Keep. I encourage you to check out his blog and consider his marketing coaching services. You can connect with him on Twitter and Facebook. If you would like to have a post featured on my site then click here.
Author Joel Manby said in Love Works, “The enthusiasm of the guest experience can never rise any higher than the enthusiasm of your own employees.”
Leaders, he’s talking to you. Specifically, if you help run a business or nonprofit, he’s talking about what I call your Serve mini-business.
Any organization with customers or donors has Get, Serve, and Keep mini-businesses within it. And it’s imperative you align your marketing to each. Why?
Because the mindset of the person you’re trying to persuade to buy or donate is radically different in each.
With regard to your Serve (once you have the customer/donor) business, it begins and ends with leadership. It lives and dies with you.
In Entreleadership, Dave Ramsey said,
“The Bible says the anointing drops from the beard. In Old Testament days, when someone was pronounced king, the Israelites had a tradition of pouring old (lots of it) over that person’s head. The oil symbolized God’s spirit being poured over the leader. And the oil that was poured heavily over the head ran down the hair, the beard, onto the rest of the body, symbolizing that as goes the king, as goes the kingdom.”
And as goes the entrepreneur, director, or pastor, as goes their team, and as goes their customer’s experience.
So when you’re thinking about how to improve your customer service, train your team well, and never forget their success and failure will hinge on you.
Question: How have you worked to be a better leader to your team?
You can get Joel’s free eBook, Small Business Guide to Marketing: Ideas You Must Know & Mistakes You Must Avoid, by subscribing to his marketing blog. Click here.