It’s guest post Monday!!! This post is written by Jared Latigo who writes about impacting the world with your purpose, passions, and talents. He is the author of Symphony, A Manifesto of Purpose. You can read his blog here and follow him on Twitter and Facebook. If you would like to be featured as a guest poster on my blog click here.
I’ve read countless blog posts that have been all over the place. Ones that leave me thinking, what was that article about?
Then I’ve read ones that honed in on a subject to the point it was super clear as to exactly what the writer wanted me to know.
So I started thinking, why can’t things besides articles be that way? Why can’t businesses be that way? Or are the people and businesses that are succeeding doing this very thing?
Back In Recent History
I went off on my own about 3 years ago to start my own web design agency. I had a vision, goals and a dream of what I wanted it to be. But that was quickly shattered due to the fact that I had to take on any work that came my way.
Projects would come in that I had no desire to do, but I needed money, so I had to do it. And it turned into a pretty viscious cycle, one that I’m still coming out of today.
There were two things that were offered to me in the form of business advice. I took neither to heart. They are:
1. Figure out a niche industry and focus solely on it.
2. Focus on one core service.
Point one would give me expertise and a “name” in that industry. Point two would have allowed me to do what I truly was great at and wanted to do, user interface design.
It wasn’t until recently that I found myself doing backend development, hosting websites and even handling marketing for some of my clients. Don’t let this scare you. I know enough about them to work it, but it’s not my strength. I had fallen off the wagon of user interface designer and have become the “web guy.”
I never wanted to be that. Aside from the terms, does this sound familiar?
The Super-Duper Niche
Had I taken the advice and honed in on a niche industry, I could be doing awesome work in my chosen field today. An example that comes to mind is one I recently heard from Michael Hyatt where he talks about a company that does slideshow presentations.
That’s all they do. Slideshow presentations for speakers.
I mean, seriously, how much more niche can you get?!?
But they’re rockin’ it. They do an incredible job and it’s so focused I wonder how they ever got there.
And then I remember to…
Have One Takeaway
Distractions can kill us. They can steal our focus and rob us of our dreams if we’re not careful. And the world is full of distractions. Just check out twitter…or the mall…or your email. Wait, don’t, you’ll forget what you started out doing.
What my business experience has taught me is that if I had focused on one core offering, I would have fared much better. I would have been very niche, but the more niche the better.
As leaders, we are required to remain in focus. Anytime we lose focus of where we’re taking our tribe, we risk losing them, or worse, they get off on a rabbit trail never to return. And it’s our fault.
My suggestion is to always focus on your one core offering. Maybe it’s the subject of a blog post. Maybe an entire business model. Maybe, your life.
The one takeaway here: Focus on One.
Question: What’s the one core thing you are focusing on in each of these areas? And, more importantly, do they all work together?