We all want people to come back and read our blogs. I believe that if your posts relate to your reader, has good content, and is consistent, reader’s will keep coming back to your blog. Below I wanted to go into even more detail about these 3 points:
1. It relates to the reader- Reader’s are looking for what is relevant to their lives. This means that they are reading things that they have a passion and desire for. I read blogs that focus on leadership and blogging because that is my passion.
What we can do: Focus on your niche area while staying true to what relates to your readers.
2. Content- People want to read blogs with good content, are thought out, and well written. This does not mean you have a home run blog post every time, but it does mean you should strive to have well written and thought out blogs. It should be every blogger’s goal to write posts that expand and help the reader grow.
What we can do: Take the time to become a better writer and thinker. Also make sure you are growing yourself so that you will always have a fresh stream of content.
3. Consistent- People want to know that you will be posting on a consistent basis. People stop coming back to your blog if they know you are not consistent with your posts. This is why blogger’s need to discipline themselves with being consistent. There is a great video that Jon Acuff has done talking about this topic, check it out The number 1 reason blogs die
What we can do: Make it a priority to write and post on a consistent basis. Also you might want to find an accountability partner.
I believe that these 3 things are some of the top reasons why people will keep coming back to your blog. Make sure you include the above 3 points in your writing and blogging and you will be sure to see the results.
What are some other reasons why people come back to someone’s blog? What are your thoughts, feel free to comment?