It’s guest post Monday. This post is by Kay Winders is presently the writer for www.badcreditloans.org, where she researches the best way for people to pay off their debts without damaging their credit. You can contact here via email at firstname.lastname@example.org.
Writing a blog is an effective way to establish yourself as an authority in your niche and to brand yourself as a leader. However, if no one is reading your content, your blog can’t do anything for you.
Writing viral content — stories that get shared over and over on other blogs, social networks, forums, and other websites — is one way to make sure your content gets noticed. Here are a few ways that you can write content for your blog that goes viral:
Use Eye-Catching Headlines
The first thing your readers see is your headline. If it’s not very interesting, your visitors are unlikely to want to read more. A headline that gets attention will get more people reading your post and compel them to share it.
Make your headlines direct, action-oriented, and slightly intriguing. Writing great headlines is an art, but it’s a skill you can learn with practice.
Cover a Trending Topic
One of the easiest ways to write content that goes viral and becomes what everyone is talking about is to write on topics that people are already talking about. What’s trending right now? What topics are hot in the news? What are the top stories on forums or on Google? These are the topics that are generating buzz right now, and they are the topics that will help you generate buzz for your blog.
When you write on a trending topic, try to add something new to the conversation. If you just rehash what everyone else is already saying, no one has any reason to pay attention to you. Find a way to set yourself apart from the crowd.
Take a Controversial Stance
If you wrote a post called “Why theft should be punishable by death” or “How television is destroying the nuclear family,” you’d likely see a tremendous spike in traffic to your site and a lot more inbound links. Taking a controversial stance in your posts is a sure way to get noticed and to get others participating in the conversation.
When you take a controversial position, readers will either feel compelled to share your content because they passionately agree with you or because they vehemently oppose your point of view. Either way, your content will be shared widely.
Inspire Your Readers
Everyone likes a feel-good story that shows them what great things are possible. When people read these stories, they very often share them on their own blogs, in e-mail, and on social networks. Writing inspirational and motivational posts is a great way to get readers to share your content.
You can write about inspirational figures, interview people who have overcome the odds, or create your own original content showcasing the human potential for greatness.
Write a List
Finally, one of the most sharable types of blog posts is the list. These posts are short, interesting, and easy to read. They can be informative and entertaining. Just look at the success of sites like Cracked.com or The Oatmeal to see the lure of the list!
Again, find a way to set yourself apart when writing your list. Take an unexpected angle, or find a way to make it really funny. Just a regular, humdrum list isn’t going to go viral just because it’s a list.
Writing viral content takes practice and a little bit of luck, but if you can manage to do it, you can get your blog and your brand a lot of great exposure.
Question: Has any of your content gone viral?