Audience Focused

Part of leadership is the ability to effectively communicate to groups. It’s important to know that Leaders who make what they are talking about connect and stick, do so by focusing on the audience. If you desire to be a successful presenter then you need to speak to the audiences wants, needs, and desires. This can only be done if you take the time to focus on them. To help you do that here are 5 techniques that will help you focus on your audience,

“Find a story to tell”
“Draw them in quickly”
“Explain the threat”
“Outline the solution”
“Give them an action step”
~The Harvard Business Review

It is only by focusing on others that causes the talk to connect and bring change. Apply the above points the next time you are preparing to communicate to others.

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