4 Factors to building a Platform (pt.1)

If you want to maximize your leadership and move toward your dreams then you might want to build a platform. It would be beneficial for leaders to begin or continue to build a platform so they can share their expertise and add value to others which can increase their influence. In this post I want to share with you 4 factors to know and think about before and while you build a platform. In the next post I’ll share some of the ways you can begin to build your platform.

4 Factors before building your platform:

1. Niche- A person needs to know their niche areas before beginning the process of build a platform. I have learned the importance of being more narrow than broad when it comes to a niche area. For example right now my niche areas are in leadership and talents. More than likely in the future I’ll expand those areas within the same genera.  I first want to become an expert in those areas before broadening my niches. I suggest finding and focusing on 1-3 areas you can become knowledgeable and the best in.

2. Passion A person who want to successfully build a platform need to be focused within their passion areas. Finding your passions is not difficult. To help you identify your passions then ask yourself this question: If you had all the money and time you would ever want or need then what would you do? You need to get past the material factor like buying a big house and nice car and begin to think about what you would start doing. The things you would choose to do point in the direction of your passions.

3. Strength and talents- I have found if you want to build a platform then finding, developing, and using your strengths and talents is essential. When you have found and are focusing on them you begin to produce better results within the platform your building. This is because you are working within your strongest areas.

4. The why– Before embarking on the journey of build your platform you need to ask yourself the why factor. Why it is that you want to build your platform. It might be because you feel your purpose or a calling to share your knowledge, expertise, or story with others. The why aspect in building a platform can be the most reveling and important question you can ask yourself. I believe a significant purpose in building a platform should be to help and add value to others. It should not only be for the potential personal benefits but should be others focused. If you make a point to help and add value to others it will also begin to benefit you.

Questions: What other factors does a person need to know and think about before building a platform? How have you started to build your platform?

Please note: I reserve the right to delete comments that are offensive or off-topic.

  • I’m working on my platform now and it is both fun and challenging. I think people need to also consider how much time they have to invest because it does take time and consistency.

    • TC Avey,

      Your doing a great job at building your platform!

      Very wise advice. Before starting/building anything we need to count the costs. It even says that in the Bible:)

      I think many people start building their platform via a blog and don’t realize how much time, discipline, and consistency it requires then fizzle out.

      Thanks for sharing.

      • Thanks Dan.
        I know I had thought I’d realized how much energy a blog can take but until I started it, I really had no idea. But I also had no idea the blessings I would receive through it and how many wonderful people I’d meet.

        • The blessing and benefits far outweigh any difficulty’s in consistently writing a blog/build a platform.

  • This was incredibly helpful to me, Dan. Plus a little shocking. When I asked myself the question “what would I do if I had all the money and time I ever needed what would I do,” I answered it with “I would write blogs and Bible studies in fun locations all over the world.” Granted, I’d be writing from cool places while I traveled, but what it showed me is that I don’t mind writing as much as I thought I did! This will help my attitude about writing! Thanks for a great post.

    • Right on Barb! Glad the question helped clarify your writing and dreams. Thanks for reading and sharing.

  • The benefits of being narrow in focus is amazingly effective. My missions posts almost always do better than my other posts, even though I personally think my other posts are better.

    • Rob,

      Interesting. It might be worth thinking about more (The reason for the higher numbers when you write about missions). It sounds like you have found your niche/passion area of missions and need to keep focusing and capitalizing on that topic.

      Thanks for taking the time to read.

  • Those are good points, I need to refocus on a few of them myself. I think one of the big elements in building a platform or anything else in life is perseverance. I started a few years back at the urging of some agents while trying to get a manuscript published. It’s been a blessing all unto itself, which gets me sidetracked quite a bit.

    • Floyd,

      Glad you enjoyed the post. I totally agree with you about perseverance, it’s a must.

      Did you get it published? Is it a book? Looking forward to hearing more about it.

      • I didn’t get it published. It is called, “The Common Threads Of Greatness” and it is about the principles and character that makes up truly great people from a Biblical perspective.

        I’ve since started a couple of fiction manuscripts which is based less on a really big platform which is key for non fiction.

        I’m committed, I’ll do my time… In the end if I pursue with passion, perseverance, and honor, how can I lose? It’s not all about a finish line.

        • Have you thought about self publishing or having it be a eBook? It sounds like a great book. I know I would buy it.

          The key is to be committed. So true, if you focus on your passions and purpose you will win big at some point. At least you will keep living a life of significance and value.

  • Great points! I think you could develop this into an ebook if you wanted to!

    • Great idea Brandon. I’m working on an eBook right now but I might write an eBook on this topic in the future. Thanks for stopping by and reading.

  • Michael Hyatt has a new book coming out next week that tells you everything you need to build a platform. It’s called: Platform: Get Noticed in a Noisy World. Joe Lalonde and I will be reviewing the book on our blog’s next week, we’re both on the Platform Launch Team.

    The book is packed with information you can use to really build a platform, the book could be an entire college course! It’s a great step by step guide from Michael’s own experience.

    • I know about his book and can’t wait to read it. I’m waiting until next week to order it to get all of the free extra stuff.

      Thank you for reading.

  • Excellent thoughts here, Dan! It reminds me of the Covey quote… “Begin with the end in mind.” Every effort should be toward your ultimate goal, which I think would be clear by digesting your 4 factors.

    • Chris,

      What a great quote and thing to think about. Thank you for taking the time to read and comment.

  • Dan, a year ago when I started my blog I thought it was about Faith, Family, Football and Foolishness. Way too broad. Now it is what it is. Which is, its broadly narrow. I think you hit the nail on the head.

    • Larry,

      It defiantly is not broad anymore. Glad to hear you noticed that and made the changes. I beat the results are better now. I have really enjoyed reading your blog over the past few months. Keep up the great work.

  • Knowing that the platform you are building will change lives and create new Leaders in you niche. It’s what drives me in my niche. Having the passion without wanting pay is a key indicator. If you would do it for free that speaks volumes.

    • Lincoln Parks,

      Great point, their is a price to pay for anything worth doing. It helps though if it’s in an area of passion. Thanks for sharing your insights.

  • For me, it is simple. Platform = Foundation. My foundation is my faith in Jesus Christ. That is where it all starts for me. To be successful you must be willing to build on a solid foundation, and solid does not come overnight. After a foundation is poured, it must have time to set before a building is put upon it. So, a platform for leadership will only be successful if all the elements are put into place in their proper time. Each step must be allowed to ‘set’ before the next is implemented. When you rush the job, you will end up with a platform (foundation) that has cracks in it.

    • Totally agree with you Susan. Jesus should be in our foundation of life. Thanks for reading and commenting.

  • I think the why is the crucial key. Anything worth doing is going to be difficult, and there are plenty of times where my “why” was the only thing keeping me going.

    • Agreed, the why is so essential. Thank you for adding to the discussion.

  • I so agree with you Dan.

    Broad is not always great. I love my current blog and i’ve tried to keep it to growth and relationships. Nonetheless, I have a tag towards something more pointed and clear. It’s actually more like a different approach to the same thing.

    Great thoughts

    • Ngina,

      Both are great topics. Keep staying focused. Thank you for taking the time to read and share.