“The very essence of leadership is that you have to have a vision. It’s got to be a vision you articulate clearly and forcefully on every occasion.” –Theodore Hesburgh, President of the University of Notre Dame
“There’s nothing more demoralizing than a leader who can’t clearly articulate why we’re doing what we’re doing.” –James Kouzes and Barry Posner
Good leaders know the importance of having and sharing a vision. The leaders vision is the driving force of moving a business or origination to greatness. The potential of a leader is determined by the vision they have and the ability to share that vision with others. If a leader is not able to have or communicate a vision then whatever they are leading will eventually perish. It is the leaders responsibility to spend time thinking about and sharing the vision.
The leader should have a personal and professional vision. A personal vision for where they want to go and what they want to do in life. A professional vision for where they want the company or origination to go and do in the future. A personal vision is more about the leader while the professional vision focuses on what the leader is leading. Both are important and should be shared with their team on a regular basis.